At Seinsur we are aware of the importance of maintaining a good marketing strategy when it comes to improving the presence of your company in the market so that unemployed people in active search of employment can find you.
If you use our resources and experience to train your staff, you will be adding an important point to your marketing strategy.
Since our social networks, as well as our communities will automatically become part of your search niche.
However, today we bring you some keys to improve your marketing strategy, and therefore improve the presence of your company.
1. Experience something new
You don’t have to move away from your own brand philosophy, but try to be something more innovative, fresh, entertaining and even eye-catching.
Like a #summerevent experience where you invite your key partners and collaborators to a cocktail party in a unique or eye-catching setting.
A funny photo contest in your networks to show the most casual side of the company, the ‘anecdote of the week’ to share a funny event to win the public’s humor, etc.
The idea is to be open to physical events or digital micro-events in which you can detach yourself from the corporate slogan and bring something more human and real to the company.
2. Follow the agenda in your networks
Your publications must keep pace with current events.
Adapt your content to the seasons, special days, holidays, etc. Your contents and your strategies must be within the ‘reality’ of your users.
Feel that your social networks are something organic, something alive. Encouraging your users on Mondays to start the week or wishing them a good weekend on Fridays is a clear example of that ‘feeling of being there, of caring about your user’.
The same as congratulating a mother’s day or wishing them a Merry Christmas.
By the same token, we must be attentive to key or delicate moments such as attacks, disasters and natural catastrophes so that our publications do not clash with reality.
3. Open new profiles
Consider the possibility of creating new profiles or registering your company in other social networks. Not everything works the same for all products or services, if your networks are sluggish you may be making the wrong social profile.
Maybe your company doesn’t have a place on YouTube or Twitter, but it doesn’t have a place on Instagram.
Similarly, hashtags can be of great help, encouraging your customers to upload photos, offering your services and interacting with your publications.
However, if you decide to do so, you must bear in mind that you must keep these profiles up to date. It is worse to have an empty or outdated account than not to have one at all.
The search for the ‘click’ (like, share, comment, etc.) is the ultimate goal of any network. So don’t forget the ‘call to action’ in your publications.
What do you want to achieve with this publication? You want them to visit the website, fill out the form, call, comment, share useful information, etc.
4. Adapt your photos to your networks
We live in a society where cameras are incorporated into almost any device. This is ideal to enhance the visibility of the company through original graphic materials.
An Instagram to show the day-to-day life of the office, the team of workers, events and meetings, etc. A Facebook to publish representative images of what is told in your company’s blog, images that encourage comments or likes.
Image and video are number one in marketing. What gets more reach and favors the growth of followers.
